Chase Ultimate Rewards Brand Experience


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Where can my reward points take me?

Ultimate Rewards is a platform for Chase cardholders to earn points shopping online and redeem for a breadth of reward options.

Game Changer: We established trust with customers and increased active engagement with the online brand. The audiences we reached out to connected with the aspirational photography and targeted content. We then supported our customers ability to do the things we promised without hassle or frustration. Our design efforts were the foundational beginnings in creating a platform to book travel & shop rewards with ease that would delight users and grow the brand.

Client: JP Morgan Chase
Agency: T3 - The Think Tank

Contributions: Visual Design, Branding, Interaction Design, Task Flows, User Testing, Prototypes, Usability, Marketing Strategy, Email, Website Advertisements

Public Home Page — This experience for first time visitors demonstrates the breadth of reward options available with a fun, interactive gallery.

Public Home Page — This experience for first time visitors demonstrates the breadth of reward options available with a fun, interactive gallery.

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Member Home Page

Member Home Page

Member Home Page

Wireframes & Interaction Design

E-commerce portal

Interactive Merchandise Showcases

Travel Experiences

Curated Content

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