Travel Auctions Website & Campaign
How can we make auctions more enticing and drive repeat visits?
The goal was to make Chase card members aware that they could get a huge value for points by bidding on travel auctions. A promotion was created to auction vacation packages to 15 amazing destinations in the United States.
Game Changer: Bidding activity spiked way up during the 30-day promotion. The campaign put auctions on the radar for previously tentative customers and resulted in members saving up points to take advantage of future offers. I created the landing page where users would browse or filter by destination and get to bidding. I also directed my team at T3 to execute the various website advertisements and emails that would drive visitors to this page.
Client: J.P. Morgan Chase
Agency: T3 - The Think Tank
Contributions: Art Direction Lead, Visual Design, Interaction Design, Marketing Strategy, Email, Website Advertisments