Portico Club Destinations
What is Portico?
That is a question we needed to answer for potential members to take interest. Portico is a private, luxury vacation club with residences in 70 of the world's best destinations.
Game Changer: We created context for first-time visitors with a simple, elegant tagline. We also talked to the "escapists," Portico's destination experts, to bring their specialized knowledge to customers via the website. User testing helped us to prioritize which content was key in visualizing a vacation at one of Portico's outstanding luxury residences. Our participants particularly enjoyed seeing details on resort amenities, escapist tips, area maps, and member reviews. Portico gained momentum and was sold to Inspirato in 2013.
Agency: Expero, Inc.
Contributions: UI / Visual Design, User Experience, Interaction Design, User Testing Scenarios, Design Prototypes, Advising on Usability, Form Design, Content Planning