Metro-PCS & USA Basketball


Where can I meet a basketball legend?

MetroPCS became an official sponsor for USA Basketball prior to the 2012 Summer Olympics. This was a great chance to create buzz with customers. Metro organized a tour for customers to meet the players and needed to get the word out.

Game Changer: This campaign and the basketball events elevated the perception of the brand as more than a mobile carrier. I was asked to create a landing page, supporting emails and site banners to promote a series of exciting basketball events taking place in Metro’s major markets. I created the architecture for the landing page and when approved I went into design mode to create the branded look and feel. Linking to social media content was a smart move to capture the enthusiasm fans had during and beyond the summer olympics.

Client: MetroPCS
Agency: T3 - The Think Tank

Contributions: Visual Design, Interaction Design, User Testing Prototypes, Task Flows, Advising on Usability, Form Design, Content Planning


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